InnCharacter™ System and the Character Foundations Assessment(CFA™)

If you could understand, develop, and leverage the character traits of the people in your organization, would you?  We make it possible.

  • We help you see the inner collection of positive qualities each person and each leader develops throughout their lives that guide their choices about how to think, speak, and act in beneficial ways
  • Our tools, including a research-based character assessment, help you maximize the likelihood that decisions made and actions taken will be in the best interests of the company’s shareholders, customers, suppliers, and other stakeholders

We help you find and develop the RIGHT person for the RIGHT role in the RIGHT way.

INNCHARACTER creates extraordinary value as it helps you: 

  • Match vital character traits with those of candidates for key positions
  • Dramatically improve your rate of success in selecting the right people, either from within your organization or from outside of it
  • Develop character strengths in your employees and leaders
  • Impact productivity, innovation, morale, retention, and business performance

Benefits of InnCharacter

“We can afford to lose money – even a lot of money. But we can’t afford to lose reputation – even a shred of reputation. We must continue to measure every act against not only what is legal, but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter.”

~Warren Buffet 2010 Memo to Management Teams of Berkshire-Hathaway Companies

Finding and developing the RIGHT person for the RIGHT role in the RIGHT way helps you:

  • Develop and retain employees who speak and act in beneficial and ethical ways
  • Develop the character of your organization’s leaders, which is one of the most vital contributors to long-term financial performance, sustainability, and prosperity
  • Protect the reputation of the company
  • Develop employees who maintain a high sense of self-respect who act in respectful ways toward other employees and company property
  • Maintain employees who deliver a high level of customer service designed to retain existing customers and attract new ones

What Makes InnCharacter Unique?

  • Character assessment and development is done with skilled feedback facilitators using the the Character Foundations Assessment™ (CFA™) [Developed by Peirce Group, a strategic partner of Innovekt]
  • The CFA is a research-based psychometric tool validated to measure vital character strengths and virtues that help individuals succeed, both in the work environment and in their personal life
    • Examples: Respect, truthfulness, creativity, purposefulness, excellence, dependability, positive spirit, and service
  • Companies can choose to have Innovekt certify internal CFA facilitators or hire Innovekt to carry out the assessments and feedback or a combination of both

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Len Hixon

In my 25 years of mechanical design experience in the electronic, medical, automotive, and textile industries, Phil Donihe has been the most accomplished and knowledgeable person I have ever worked with on Technology Development and Robust Design projects. Phil is a master in the field of solving complex design challenges and determining the most expedited path to a robust design. He is a pleasure to work with and a true team player, keeping all parties informed and engaged in every phase of development.

Jerry Griswold

I have been extremely excited with the results we achieved during our sessions with Innovekt. We certainly would not have arrived at this point in our business without your assistance.

Mike Standish

Phil Donihe’s extensive experience, command of the strategic process, and structured approach to leading our team through the process has been invaluable.  Innovekt led our organization to a powerful common ground where we now have clear direction and are excited about our future.

Contact Information

Innovekt, Inc.

Philip L. (Phil) Donihe, President

423.66.7588 (Eastern US Time)


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