CERTINN®
TECHNOLOGICAL SYSTEM
“LIGHTNING IN A BOTTLE!” That’s how our client described the result of using our Certinn System!
CERTINN PRODUCES INNOVATIONS THAT ARE DEMONSTRATIVELY SUPERIOR TO PREVIOUS, COMPETITIVE, AND COMPETITIVE TRAJECTORY ALTERNATIVES.
- Imagining future business models, products, processes, and services that create extraordinary value requires creative thought, synthesis to integrate familiar and unfamiliar ideas, divergence to create options, analysis of multiple alternatives, and convergence on the strongest alternatives.
-
The Certinn system uniquely integrates the human dynamics for innovation, innovation tools, and systematic approaches in a dynamic framework for conceiving, developing, and synthesizing new innovations.
What Makes Certinn Unique?
- Teams using this system integrate the strengths and minimize the weaknesses of alternative innovations in an environment of focused and creative synthesis.
- Its exceptional capability to improve the certainty of extraordinary innovation is maximized by cycles of controlled divergence (creation of more possibilities) and convergence (focus on the strongest possibilities) in the development of alternatives. Innovation alternatives get stronger with each cycle and are inevitably superior to previous ideas.
- This approach inherently enables identification and elimination of problems that would otherwise occur during detailed design, production, and use.
- There is also early identification and prevention of conceptual weaknesses that would otherwise result in failures later in the development or delivery phases. This approach enables the company to increase the efficiency of innovation work well beyond the traditional limitations of “sequential trial and error”.
The Certinn System leads to creating new business models, products, processes, and services that set new industry standards!
